About us

1981

Tony Boeckaert (°1959) starts his career as a chocolatier at chocolaterie Van Biervliet in Kortrijk, the city of two towers. Before long he is totally absorbed and decides to take over the business. His first savings are invested in modern equipment and the future of his chocolaterie.

1983

Production moves from Kortrijk to Karreweg 7 in Zulte. To this day, you can still buy Tony’s delicious pralines here.

2006

Tony Boeckaert enters the digital age under the impetus of his son Michiel. Since then, Michiel has been in charge of the technological and IT aspect of the business.

2017

Tony’s son-in-law Joren joins the business. He focuses on creating the ultimate customer experience and as a result, Tony can keep concentrating on his craft and passion: making the most delicious and pure artisanal Belgian pralines.